General references

• askSam
  
• Nota Bene
• Wernick, Sarah, Book Collaboration FAQ, Squidoo
  

• Blanco, Jody, The Complete Guide to Book Publicity, Allworth Press, 2004
• Burnham, Sophy, For Writers Only, Ballantine Books, 1994
• Cole, David, The Complete Guide to Book Marketing, Allworth Press, 2003
• Coker, Mark, Smashwords Book Marketing Guide, Smashwords (free), 2010
  
• Deval, Jacqueline, Publicize Your Book (Updated): An Insider's Guide to Getting Your Book the Attention It Deserves, Berkeley Publishing Group, 2003
• Franklin, Jon, Writing for Story: Craft Secrets of Dramatic Nonfiction, Penguin Books, 1994
• Germano, William, "How to be an Author," Chronicle of Higher Education, January 14, 2008 (subscription required)
• Kremer, John, 1001 Ways to Market Your Books, Sixth Edition, Open Horizons, 2006
• Larsen, Michael, How to Write a Book Proposal, Writers Digest Books, 2004
• Levinson, Conrad, Frishman, Rick, and Larsen, Michael, Guerrilla Marketing for Writers : 100 Weapons to Help You Sell Your Work, Writers Digest Books, 2001
• Sampson, Brent, Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers, Outskirts Press, 2007
• Shepard, Aaron, Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Books for Profit with Print on Demand by Lightning Source and Book Marketing on Amazon.com, Shepard Publications, 2007
• Weber, Steve, Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking, Weber Books, 2007
• Reading list of best popular science books