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Explaining Research |
How to Reach Key Audiences to Advance Your Work |
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| Chapter 1: Understand your audiences
General references
- Borchelt, Rick and Hudson, Kathy, "Engaging the Scientific Community with the Public," Science Progress, April 21, 2008
- Evans, William and Priest, Susan Hornig, "Science Content and Social Context," Public Understanding of Science, Vol. 4, No. 4, pp 327-340, 1995
- Gillmore, Dan, We the Media: Grassroots Journalism By the People, For the People, O'Reilly Media, Inc., 2006
- Harris Poll, Doctors and Teachers Most Trusted Among 22 Occupations and Professions: Fewer Adults Trust the President to Tell the Truth, Harris Poll # 61, August 8, 2006
- Harris Interactive/ California Academy of Sciences Poll, 2001
- Harris Poll, The Religious and Other Beliefs of Americans 2005, #90, December 14, 2005
- Hassol, Susan Joy, "Improving How Scientists Communicate About Climate Change," Eos, March 2008, pp 106-107
- Holland, Earle M. Pleasant, Andrew, Quatrano, Stephen, Gerst, Robert, Nisbet, Matthew C., and Mooney Chris, Framing Science letters to the editor and response, Science, August 31, 2007, Vol. 317 No. 5842, pp. 1168-1170 (subscription required)
- Mooney, Chris, Do Scientists Understand the Public?, American Academy of Arts & Sciences project on Improving the Scientific Community's Understanding of Public Concerns about Science and Technology, 2010
- Mooney, Chris, "If Scientists Want to Educate the Public, They Should Start by Listening," Washington Post, June 27, 2010
- National Science Board, Science and Engineering Indicators 2008
- National Science Board, Science and Engineering Indicators 2010
- Nisbet, Matthew C. and Scheufele, Dietram A., "What's Next for Science Communication? Promising Directions and Lingering Distractions," American Journal of Botany, September 3, 2009
- Nisbet, Matthew C. and Scheufele, Dietram A., "The Future of Public Engagement," The Scientist, October 1, 2007
- Nisbet, Matthew C. and Mooney, Chris, "Framing Science," Science, April 6, 2007, V. 316, p. 56
- Nisbet, Matthew, Framing Science blog
- Pew Research Center for Public and the Press survey, "Public Praises Science; Scientists fault Public, Media," 2009
- Science and Engineering Indicators 2008, Chapter 7, Public Attitudes and Understanding, National Science Board
- Thompson, Clive,"Why Science Will Triumph Only When Theory Becomes Law," Wired, November 2007, p 102
- Thompson, Mark, BBC Creative Future, speech to BBC staff, March 25, 2006
- Quinn, Helen, "Belief and knowledge—a plea about language," Physics Today, January 2007, p. 8
- Woodward, Billy, Science Heroes Web site
- Woodward, Billy, Shurkin, Joel, and Gordon, Debra, Scientists Greater than Einstein: The Biggest Lifesavers of the Twentieth Century, Linden Publishing, 2009

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