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Introduction: Explaining your research is a professional necessity

1. Understand your audiences
2. Plan your research communication strategy
3. Give compelling talks
4. Develop informative visuals
5. Create effective poster presentations
6. Write clear research explanations
7. Build a quality Web site
8. Forge your research communications strategy
9. The essential news release
10. Craft releases that tell your research story
11. Target releases to key audiences
12. Produce effective research photography
13. Produce informative research videos
14. Organize dynamic multimedia presentations
15. Create e-newsletters, wikis, blogs, podcasts, social networks, and Webinars
16. Write popular articles, op eds, and essays
17. Author popular books
18. Become a public educator
19. Persuade administrators, donors, and legislators
20. Parse publicity’s pros and cons
21. Understand journalists
22. Meet journalists’ needs
23. Prepare for media interviews
24. Make the interview work for you
25. Protect yourself from communication traps
26. Manage media relations at scientific meetings
27. Should you be a public scientist?